Influence Playbooks
Step-by-step guides to implement influence frameworks in your business. Practical playbooks based on Harvard and McKinsey research.
Customer Journey24 pages
How to Influence Consideration Stage
Step-by-step playbook for influencing customers during the consideration phase
Value Framing32 pages
How to Frame Your Offer
Complete guide to framing your product or service for maximum appeal
Trust Building28 pages
How to Design a Trust Signal
Practical guide to building trust signals that convert prospects into customers
Advocacy36 pages
How to Turn Buyers into Advocates
Systematic approach to transforming customers into brand advocates
Behavioral Design30 pages
How to Use Micro-Nudges in Sales Funnel
Advanced techniques for using behavioral nudges throughout the sales process