Case Studies
Real-world examples of how successful brands use influence frameworks to win customers and drive growth. Learn from Apple, Tesla, Dove, and other industry leaders.
Story Influence Model
Apple – Story & Framing
How Apple uses 'Think Different' narrative to reframe technology as creative empowerment
Results:
Transformed brand perception and built loyal customer base of creative professionals
Value Framing Model
Dove – Emotional Reframing
Real Beauty campaign reframed beauty standards and created emotional connection
Results:
Increased brand loyalty and market share through emotional resonance
Decision Journey Model
Tesla – Scarcity & Aspiration
How Tesla creates urgency and aspiration through limited availability and innovation
Results:
Built waiting lists and premium pricing despite high cost
Value Ladder Model
HubSpot – Free Tools Strategy
Free CRM and marketing tools that demonstrate value before paid conversion
Results:
Built large user base and successful freemium model
Trust Signaling Model
Airbnb – Trust Building
How Airbnb built trust between strangers through reviews, verification, and guarantees
Results:
Enabled global expansion of home-sharing market
Behavioral Nudge Funnel
Netflix – Behavioral Nudges
Autoplay, recommendations, and binge-watching design that increases engagement
Results:
Increased viewing time and reduced churn through habit formation